Brand Central | Summer Internship

During my internship at Brand Central, I was challenged to reimagine familiar brands. What would happen if a well-known brand expanded into a completely different product category? Or if two recognizable brands teamed up to create something unexpected?

For each project, I thought about the brand’s audience, what made it recognizable, and how I could introduce something new while staying true to its identity. I then created visual mockups using the brand’s colors, fonts, and overall style to bring my ideas to life.

Through this experience, I learned that creating a successful product concept involves more than just making something look good. It also has to make sense for the brand and appeal to its customers. I enjoyed figuring out how to balance creativity with strategy and seeing how my ideas evolved through the design process.

Below is one of the presentations I created and shared with the Brand Central team.